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MUSIC CITY CENTER AWARDS CONTRACT FOR EXPANSION STUDY
NASHVILLE, Tenn. – Music City Center President and Chief Executive Officer Charles Starks announced today the award of a contract for a feasibility study to determine the need for expansion of the convention center. HVS was selected to conduct the study.
HVS, a leading global hospitality and consulting services firm, was one of seven qualified vendors to submit bids through the formal Request for Proposals process. The contract is for a five-year term.
“This is the first step in a long process to determine if we need to expand,” said Starks. “We’re turning away business because we simply don’t have the space. We know the customer demand is there, but we need to take a closer look.”
As outlined in the RFP, the objective of the study is to provide information to be considered when evaluating the need for expansion. The scope of information would include analysis and review of market trends, competitive facilities, hotel accommodations, and meeting space. The study would also provide insight on demand, type of space needed, and the potential economic impact of an expanded facility.
“Ultimately, the goal of any potential expansion would be to maximize the positive impact of the facility on the community and surrounding areas. That’s our mission. That’s why we’re here,” Starks added.
Music City Center opened in May 2013. Since then, the 2.1 million square foot facility has hosted 2,534 events, including 506 local nonprofit events, with an attendance record of 4.9 million people. That equates to $4.1 billion in direct economic impact for the greater Nashville region.
Proposals for the expansion feasibility study were reviewed by an internal Evaluation Committee. HVS was selected by the Committee in August and approved by the Convention Center Authority on Thursday.
The contract was awarded to HVS with participation from Younger Associates, Inc., a certified women’s business enterprise.
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